THREE of football’s biggest boot manufactures are battling to have Erling Haaland lacing up their shoes when he runs out onto the pitch.
The 21-year-old striker sensation has worn boots made by Nike, Adidas and Puma since signing for Manchester City this summer.
Haaland has been with Nike since he was a teenager after the sportswear giants snapped him up when he was just 14-years-old playing in his native Norway.
But his contract with Nike expired earlier this year, and he is yet to pen a new sponsorship deal.
While Nike are keen to pen him down to fresh terms, fellow sportswear brands Puma and Adidas are also after his signature, according to The Athletic.
And Haaland has worn boots made by all three manufacturers in recent weeks.
Read More In Football
Haaland completed just TWO passes in 4-0 Man City win – and one was a kick-off
Deposit a minimum of £10 and get 120 FREE SPINS on Starburst with PartyCasino
The £51million arrival donned a sleek pair of all-black club-branded Puma boots for his official City unveiling in June.
But then Haaland switched to an Adidas pair for City’s pre-season win over Bayern Munich in Green Bay and the Community Shield defeat to Liverpool.
Meanwhile for both Premier League games so far this campaign Haaland has reverted back to sporting Nike boots.
The fact his Nike deal expired earlier this year means he is currently free to wear what he likes on his feet.
Most read in Football
RED DEVILS LATEST
Glazers 'in talks to sell STAKE', Elon Musk takeover bombshell
Richest Brit Ratcliffe wants to buy Man Utd and hold talks with Glazers
'I WAS SCARED'
Giggs sobs as he relives 'worst experience of his life' after night in cell
Ronaldo cautioned by police after smashing phone out of autistic boy's hand
ON THE PUL
Man Utd 'target loan for Chelsea's Pulisic and winger is ready to join rivals'
Chelsea forgotten man Musonda seals move after decade with Blues… and seven games
FREE BETS AND SIGN UP DEALS – BEST NEW CUSTOMER OFFERS
He scored one goal in two games with Adidas leather on, compared with two in two while wearing Nike.
Usually there is a six-month matching rights period when deals expire, which allows a player’s previous sponsor to match any new offers from brands within six-months of their deal ending.
Signing one of the world’s most well known players would be a huge coup for whoever manages to sign Haaland.
Nike’s most notable names in football are Cristiano Ronaldo and Kylian Mbappe, while Adidas boast both Lionel Messi and Mo Salah in their ranks.
Puma meanwhile are represented by Neymar and Antoine Griezmann.
But with Haaland expected to be one of the player’s who takes over the mantle when Ronaldo and Messi retire, landing the City star would be a major coup.
Sports Industry expert Michele Rinchiuso said: “It is critically important to have the best of the best, and the coolness factor for brands is very important.
“If the brand doesn’t have athletes that resonate with the market and can influence a generation, then you can invest as much money into them as you want to, but nobody is going to buy the product.
Read More on The Sun
COUNTING THE COST
Couple’s horror as winning lottery ticket SHREDDED by their pet dogs
Seven benefits worth up to £689 you can claim with a mental health condition
“Everyone knows Nike have Mbappe long term and the next big thing is Haaland.
“If you look at it from a superstar level, the only one available on the market with the potential of being a Ronaldo or Messi for the next 10 years is Haaland.”